How to Increase Your Chances of Getting Hired by Branding Yourself

To break into a new role in 2021, job seekers must carefully consider the image (or brand) they convey to employers.

Developing a strong professional brand that is connected with the companies or industries where you want to work can significantly improve your chances of being hired.

You should expect that any recruiter you approach will conduct an online search of your qualifications, expertise, and interest in the industry, so you should have pillars in place to support your abilities, expertise, and passion.

3 step strategy to follow for branding yourself and increase your chances of getting hired:

1. Develop your website and blog

You’ll need a way to show off your previous work and current ideas if you want to establish yourself as an expert. A website or blog is the ideal platform for this.

Don’t worry; nowadays, creating your website with a unique URL requires very little technical experience. People use Wix, SquareSpace, and WordPress, to name a few of the most popular platforms.

Having your professional website has the advantage of allowing you to include a variety of content that is useful to employers. Furthermore, the site can be utilized as evidence of your abilities, such as technical know-how, design sense, and so on.

Employers will be able to locate you online if you have a website with a well-written bio and an updated resume/CV. Recruiters are also increasingly asking individuals for unique job applications. Sharing a link to a personal website with material tailored to a specific job type is sure to amaze.

Integrating a blog into your website can help you build a stronger professional brand. A blog allows you to write about what is important to you and demonstrate your understanding of specific problems to impress potential employers.

DO’s of creating a personal website/blog:

1. 1. Set a clear focus niche for your blog based on your career goals
   2. Produce timely
   3. Integrate with social media channels

Don’t of creating a personal website/blog:

1. 1. Get sloppy
   2. Being too negative
   3. Forget to include your contact information

2. Harness Social Media

Whether you like it or not, social media has an impact on your professional brand.

You might not want to utilize social media to establish yourself as an expert in a particular industry. However, you must ensure that any of your active profiles do not jeopardize your prospects of being recruited.

At the absolute least, every job seeker should conduct their social media audit to assess what content employers may encounter. If necessary, adjust your privacy settings.

However, the basic minimum that you can achieve with the power of social media is to maintain a clean online presence. You may establish yourself as a thought leader and get your message in front of those who make hiring decisions by taking advantage of its many sharing and networking features.

For example, social media provides a plethora of ways via which you can share news and material from your website or blog. As previously said, integrating social media with a personal website or blog is essential for promoting your site to your network.

Even if you don’t have a blog or a website, you may still express yourself on social media. After all, Twitter is a microblogging tool, whereas LinkedIn is a popular platform for self-publishing longer pieces.

When you’re completely involved in an area, you’re bound to come across a wealth of intriguing stuff that could be useful to other individuals who share your interests. Spread the word!

Dos of professional branding through Social Media

1. 1. 1. Maintain consistency across social platforms (usernames, headshots, etc.)
      2. Include your resume summary on your social networks (particularly LinkedIn)
      3. Share content that individuals in your target industry could find useful.

Don’ts of personal branding through social media

1. 1. 1. Use unprofessional usernames or photos
      2. Forget to review all content before uploading
      3. Be angry by critical remarks from others – maintain a professional demeanor in whatever responses

3. Engage Elsewhere

Having your website and a strong presence on social media will help you stand out to recruiters.

You can, however, explore other engagement options if you want to go even farther in establishing your name and growing your professional brand.

Your goal is to let as many people know that you have something to offer, such as talents or knowledge in a specific field.

Attend your field’s industry networking events. Better still, see if you can participate in panel discussions or give a speech instead of just attending.

Attempt to get your work published in trade magazines, newspapers, or online. Many news organizations are looking for well-informed content that displays strong viewpoints on current events. Be prepared to face some pushback from editors, but keep proposing your work.

These strategies may not catapult you to stardom, but they will help you establish a name in the field. And it’s the folks in those circles who will hire you.

If you are looking for professional resume writers you can get in touch with us.